Tag Archives: rebranding
rebranding: Latest News
Peter Pedroncelli, 5:42 am
South Africa’s largest mobile carrier, Vodacom, is set to undergo a massive rebranding of the company in an effort to open up additional business opportunities with regards to an increasingly digital future. The update in branding is a global effort, with parent company Vodafone leading the change with a new logo (pictured below) and tag line which states: “The Future Is Exciting, Ready?”. The new logo enables 2D visualisation, with 34 countries set to experience the change.
Reuters, 10:52 am
The deal includes 820 Chevron and Caltex gas stations, 220 convenience stores across South Africa and Botswana, a refinery in Cape Town, a lubricants plant in Durban, and other oil storage facilities. The Chinese firm says it will keep jobs and company names intact for up to six years before launching a rebranding strategy. Sinopec was the last remaining bidder in an auction to sell Chevron Corp’s South African assets and its subsidiary in Botswana. The auction lasted more than a year and drew interest from French oil firm Total and commodity traders Glencore and Gunvor.
Dana Sanchez, 6:28 pm
U.S. hotel firm Marriott, which bought South African hotel chain Protea in 2014, wants to reposition Protea from being a strong regional player to a globally recognized brand with international appeal by leveraging the power of its name, the parent company said. The Protea brand name may be changing, but among South African youth, it has been voted the coolest hotel brand six years in a row
Julia Austin, 10:35 am AFKI Original
French-Tunisian graffiti artist el Seed uses Arabic calligraphy and has been featured on the Ted Talks blog for the art form he named calligraffiti. Cities around the world have commissioned el Seed to paint his murals on their walls — murals that inspire hope and unity. He often includes famous quotes in his work. Artists can reshape the way the world sees a place — and its people. Here are 8 young African entrepreneurs rebranding the continent.
Dana Sanchez, 4:57 pm
Bye-bye local South African hotels, hello Best Western. One of the world’s largest hotel groups plans to grow its South African portfolio from one property to 14 through an agreement with Braamfontein-based Orion Hotels. Each of Orion’s 13 hotels including the Drakensberg’s Mont Aux Sources, will adapt to the Best Western brand but be managed by Orion. Best Western is based in Phoenix, Arizona, U.S.A.
Dana Sanchez, 2:38 pm
Atlas Mara — the African investment vehicle of Ugandan entrepreneur, Ashish Thakkar, and former Barclays CEO, Bob Diamond — paid $250 million to increase its stake in Union Bank of Nigeria, VenturesAfrica reports. Union Bank has 340 branches in Nigeria and is being rebranded to make itself more competitive. “This is a very significant acquisition,” Atlas Mara said in a statement. “We will have a significant stake in a key Nigerian bank and we will also have established strategic market positions in three of Africa’s leading economic communities (SADC, ECA and ECOWAS).”
- Real Estate