Tag Archives: brand

brand: Latest News

  • Vodacom Rebranding Outside Of Mobile With Digital Future In Mind

    Digital future - The new Vodacom logo as part of the company's rebranding. Photo - MyBroadband By Peter Pedroncelli, 5:42 am

    South Africa’s largest mobile carrier, Vodacom, is set to undergo a massive rebranding of the company in an effort to open up additional business opportunities with regards to an increasingly digital future. The update in branding is a global effort, with parent company Vodafone leading the change with a new logo (pictured below) and tag line which states: “The Future Is Exciting, Ready?”. The new logo enables 2D visualisation, with 34 countries set to experience the change.

  • Opinion: Size Doesn’t Matter In Competitive African Marketing Sector

    competitive African marketing sector By Ann Brown, 2:31 pm AFKI Original

    In Nigeria’s competitive advertising and marketing environment, Adaora Mbelu-Dania has learned that standing out sometimes means sitting down — at the table, that is — with agencies much larger than her own. A creative consultant, she counts among her clients a violinist, graffiti artist and contortionist. “Size does not matter,” she told AFKInsider. “We are a small agency, and have pitched for jobs alongside the popular or large agencies. We’ve been chosen over them several times. We are not afraid to sit at the same table as global agencies.”

  • 7 Top Southern African Fashion Designers Showcased At African Union Headquarters

    By Keren Mikva, 8:47 pm AFKI Original

    Mc Bright Kavari created a niche for his firm, Classic Fashion, as an elegant and dramatic fashion brand in Namibia. Kavari uses modern African styles combined with European-style twists, and loves to bend the norm and explore unique and untried ideas. An African fashion reception is underway through Sept. 15 at African Union headquarters in Addis Ababa showcasing designers from across the continent. Top designers — one each from 30 African countries — will be represented.

  • 14 Top East and West African Fashion Designers Showcased At African Union

    By Keren Mikva, 5:11 pm AFKI Original

    Burkina Faso’s De La Sébure mixes the warmth of African colors with modern European styles, reflecting the founder’s native Burkina Faso and adopted home in Europe. The clothes use elegant flair, vibrant colors, and refined materials to create something entirely its own. De La Sébure is one of 30 top designers from African countries being showcased at an African fashion reception, underway at the African Union headquarters in Addis Ababa.

  • In Nigeria’s Developing Processed Food Sector, This Player Positions For First Mover Advantage

    processed food By Ann Brown, 8:52 am AFKI Original

    Many ingredients for cooking Nigerian meals are not produced or packaged in Nigeria. The owners of the OmoAlata brand want to change that. “Seeing Nigerian food ingredients in ethnic stores in the U.K. and U.S. with ‘made in Ghana’ labels ignited a longing to change the narrative (that) nothing good comes out of Naija,” said Kasope Ladipo-Ajai in an AFKInsider interview. OmoAlata takes the labor out of chopping and prepping pepper, tomatoes, and onions for soups or stews from scratch. The company parboils and packages soup and veggie mixes.

  • 8 Young African Entrepreneurs Rebranding The Continent With Art

    By Julia Austin, 10:35 am AFKI Original

    French-Tunisian graffiti artist el Seed uses Arabic calligraphy and has been featured on the Ted Talks blog for the art form he named calligraffiti. Cities around the world have commissioned el Seed to paint his murals on their walls — murals that inspire hope and unity. He often includes famous quotes in his work. Artists can reshape the way the world sees a place — and its people. Here are 8 young African entrepreneurs rebranding the continent.

  • How Many Bucks? Here’s What South Africans Are Paying At Their First Starbucks

    what South Africans will pay for Starbucks - Starbucks in South Africa By Dana Sanchez, 9:39 pm

    South Africans have been obsessing over how much they’ll pay for their first cup of Seattle’s finest. Starbucks revealed its much anticipated pricing structure Wednesday at a pre-opening event for Thursday’s launch of the first-ever South African franchise. South African Starbucks coffee sounds cheaper than U.S. Starbucks until you consider how much people earn. SA’s gross domestic product per capita is $6,483 compared to $54,629 in the U.S.

  • African Business Leaders Ahead Of Global Peers In Risk Management Says PwC

    risk management By Staff, 4:50 pm

    Top risks for doing business in Africa? Not bribery and corruption but regulations, policy changes, technology and inadequate infrastructure, according to a new PwC report. One concern for African companies is the risk to brand or reputation from social media. Africa-based companies are addressing risk strategy and management and they’re doing it better than their global peers, says PwC.

  • Growing Chorus To Boycott South African Products, Services

    By Dana Sanchez, 12:42 pm

    Some groups around Africa say boycotts are not enough. They want eye-for-an-eye retaliation. Others are being slower to judge. It’s impossible to underestimate how much the rest of Africa is turning against South Africa, said an entrepreneur who manages reputations. Companies are responding with a reality check. MTN warned that 6,000 Nigerians could lose their jobs if MTN has to leave.

  • How Huawei Is Gearing Up To Scale Africa

    By Makula Dunbar, 4:43 pm

    Recent moves by mobile telecommunications company Huawei Technologies has signalled the Company’s intention to bolster efforts on the continent. During the first two weeks of December 2014 Huawei opened a customer experience mobile phone shop in Cameroon and launched a new generation HD intelligent desktop phone, the Huawei eSpace 8950, in South Africa.

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