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Despite Online Media Growth, TV Still Contributes Significantly To African Consumer Spending

By Staff, 6:16 am

Although extensive research on media and consumer trends in Africa shows a growing transition of consumers and audiences away from traditional media towards online media, television remains a highly significant contributor to consumer spending. Geopoll have analyzed the top TV and Radio Stations in 6 African countries for Q3 2017, which runs from July through to September.

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