Africa’s Digital Music Market Lives on Mobile

By Makula Dunbar Published: July 15, 2014, 3:53 pm

Written by Vincent Matinde | From ITWeb Africa

Music distribution via ringtones and ringback tones is an unstoppable trend in Africa despite other emerging avenues such as online streaming, says an expert.

“Mobile is 99% of the way music is going to be consumed and distributed in Africa,” Yoel Kenan, the chief executive officer of B2B music distribution and licensing service Africori, has told ITWeb Africa.

“We focus on only African music, we also focus generating revenue for African music in Africa and outside Africa. Outside of Africa is strongly web driven in Africa is mostly generated through mobile cells (cellular phones),” Kenan said.

Kenan’s theory is that there is a natural evolution of music consumption in Africa.

That is, it started with the use of music as a mobile phone ringtone or ringback tone. This is what he terms the first digital music revolution. Meanwhile, the second digital music revolution in Africa is to depend on the web with streaming services.

“Our goal as a music player was really to have a central play in what I call the second digital revolution cycle,” Kenan said.

Read more at ITWeb Africa

Sign up for the AFKInsider newsletter — the most compelling business news you need to know from Africa and the African diaspora, delivered straight to your inbox.

Tags: ,