GeoPoll Extends Research Services In Southern Africa With Botswana Launch

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Written by Peter Pedroncelli

U.S.-based mobile survey platform, GeoPoll has extended its presence in Southern Africa with a launch of operations in Botswana.

The company was already working in South Africa, and now adds the country’s northern neighbor to its list of African countries in which it conducts custom research studies, according to GeoPoll.

One such study, which was conducted as part of the brand’s launch in Botswana, is a report looking at the top brands and biggest social challenges in Botswana.

GeoPoll took only three days to gather the research via text message and complete the data analysis throughout Botswana, according to Mmegi.

Local clothing brand All Kasi was determined as one of the top most-admired brands in the country, with Nike emerging as the most loved international brand.

GeoPoll is the world’s largest mobile survey platform, thanks to a network of 200 million users in Africa and Asia, the company reveals.

Understanding the dynamics of the African market, GeoPoll figured out that the best way to survey hard-to-reach African populations was through mobile, which was easily accessible, even in remote areas.

Adding Botswana to its supported list of African countries means that media owners, brands, market research agencies, and international development organizations can now collect fast, reliable data through mobile phone research in Botswana.

The mobile survey platform has been present in Africa for some time, and currently operates in South Africa, Nigeria, Ghana, Sierra Leone, Kenya, Tanzania, Uganda, Ethiopia, Rwanda, Mozambique, the Democratic Republic of Congo, Liberia, Guinea, Malawi, Zimbabwe, and Zambia, in addition to their new market, Botswana.

Partnering with local mobile operators in order to conduct the desired research, GeoPoll works with Fortune 500 companies, nonprofits, and governments to provide insights on everything from food security to brand preference.

Recent GeoPoll research in Africa has included topics such as  Facebook’s effect on African e-commerce, the most popular digital advertising campaigns and television’s influence on African consumer spending.

Until GeoPoll’s arrival, gathering robust, near-real-time data from Africa was slow and expensive in a continent notoriously lacking access to quality data.

The company has been a pioneer in the African research market for some time, launching its Audience Measurement Service in 2014, which offered the first-ever daily TV ratings in five African markets — Nigeria, Kenya, Tanzania, Uganda and Ghana.

Features include sample targeting by age, gender, and location. Question types include multiple choice, select-all-that-apply, and open ended. The system supports complex survey designs including survey routing/skip logic.

GeoPoll, which is a member of the Corporate Council On Africa and the Society for International Development, is a division of Mobile Accord, a mobile platform company powering communication for social good.