10 African E-Commerce Companies That Enable Gift-Giving Across The Continent
Online shopping is a growing trend on the continent, with numerous African e-commerce companies providing local and international buyers with a way to give gifts to friends, family and loved ones, as well as spoiling themselves.
From South Africa to Nigeria, and many places in between, e-commerce is experiencing a growth phase, and consumers are appreciating the convenience of transacting online when buying products.
Whether purchasing gifts for birthdays or other special occasions such as Christmas or to celebrate a personal milestone, online shopping sites are making the most of growing internet penetration in Africa.
Here are 10 e-commerce companies that enable gift-giving across the continent.
South Africa’s largest and most popular e-commerce retailer, the customer-focused online site joined the Naspers group in 2015. At the beginning of 2015 Takealot merged with local competitor Kalahari.com to form a bigger online retailer. Naspers recently purchased more stake in the site for around $73.4 million.
Jumia is one of Africa’s largest online shops for fashion, electronics, appliances and more, delivering purchases made online to the homes or offices of customers. Based in Nigeria, the e-commerce site is also available in Ghana, Egypt, Morocco, Kenya and Ivory Coast.
African e-commerce platform MallforAfrica gives online shoppers in Africa access to over 200 major e-retailers across Europe and the U.S. Founded in 2011, MallforAfrica enables Africans to purchase products from numerous international online retailers through a variety of payment methods on their e-commerce platform.
This Kenyan e-commerce site stocks electronics, fashion, home and living, beauty and hair products, along with numerous other products. The website did well to attract a good following early on, which has allowed it to remain relevant while others have failed to get off the ground.
The e-commerce site was the first of its kind in Nigeria, launching in 2012 and raising funding through investments from Naspers and Investment AB Kinnevik. The brand continues to grow in popularity while innovating the e-commerce landscape in Nigeria.
The South African online fashion retailer offers top local and international fashion for women, men and children. Owned by Africa’s biggest media company, Media24, which is part Naspers, Spree offers users promotional offers via their mobile app and frequent email marketing drives.
eShopAfrica.com was one of the first e-commerce sites in Africa. Based in Ghana, the fair trade site helps to provide business for traditional African artisans. The site claims to invest in their artisans, enabling them to find new markets and grow their businesses in a sustainable way.
The biggest online retailer in Egypt, Souq is a Dubai-based online retailer in which Naspers owns a significant stake. The business is known as the Amazon.com of the Middle East, and is estimated to be worth around $1.2 billion.
South African online retailer Yuppiechef sells in a range of kitchen ware, appliances and tools to transform any individual’s cooking experience. The e-commerce venture was established in 2006 and is based in Cape Town, importing the latest gadgets, utensils and appliances on the market.
Cheki.com is an online store that allows customers to buy used cars, motorbikes, farm, trucks and other vehicles. Users can also sell their vehicles via the site, which has dedicated websites to serve the Ghanaian, Kenyan, Ugandan, Tanzanian and Nigerian markets.
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