12 Revolutionary Tactics Employed By African Entrepreneurs
African entrepreneurs continue to be a positive influence on economies and communities across the continent, as they strive to make their businesses work and solve problems experienced by fellow Africans.
Successful entrepreneurs have a great deal of wisdom to share with others, and often employ revolutionary tactics or a specific mindset in order to bring their ideas to life and solve the problems of the masses.
Listen to this new wave of African entrepreneurs and learn what makes them tick, and what they do to ensure success in their chosen fields.
Here are 12 revolutionary tactics employed by African entrepreneurs in their own words.
Olufemi Odeleye – Tryctor (Nigeria)
“There is always an alternative way to doing things and it might end up being simpler, easier and cheaper than conventional ways. So as long as you have that mindset you will be able to innovate. And if you have passion, it will drive you through the whole difficult process of bringing it to success.”
Amos Molope – Namanje INC (South Africa)
“I use social media as a test platform for all of my ideas. It is like having a focus group in your pocket at all times. If I have an idea that I want to test, why not drop it on Facebook or Twitter and see what a sample of the masses think – then I go from there.”
Patrick Ngowi – Helvetic Solar Contractors (Tanzania)
“If you are not willing to learn, no one can help you. If you are determined to learn, no one can stop you.”
Ashley Uys – Medical Diagnostech (South Africa)
“Focus on a single idea, because a lot of young entrepreneurs out there think that they should have six, seven businesses running.”
Nicolas John – The Last Drop (Tanzania)
“Don’t chase money, chase solutions to problems that stare people in the face on a daily basis. When you are able to solve these problems in a way that few others can, especially if others can’t easily replicate your solution, the money will follow. That’s how I approach things.”
Source: ENCA Moneyline
Sarinah Matema-Morgans – Serenity Luxury Body Care (South Africa)
“It’s easier to establish a business from a point of knowing – when you know what you are passionate about, it becomes easy to shoot in the right direction. Don’t bite off more than you can chew. Know your business/service back to back, become a pro in your chosen industry.”
Tapiwa Chisongali – Con Logistics (Zimbabwe)
“It is important to act the part, even before you make it. By going about my business as though I was exceptionally successful, even before I was, I began to train my brain and behaviour for what was to come, and those around me believed the success before it actually came.”
Source: ENCA Moneyline.
Busi Skenjana – Brand Support Keys Marketing (South Africa)
“If you put your market first and really focus on their needs, success will naturally follow, because you’ll be offering a service that adds real value to businesses and lives.”
Anda Maqanda – AM Group (South Africa)
“Entrepreneurs have to learn the power of networking and the value of mentorship, as these are the things that most entrepreneurs take for granted. Personally, I am where I am because of a business mentor who changed the way I see things.”
Tania Shedden – Sweet Social Studio (South Africa)
“Just do it, believe in yourself and in what you offer. You should be your own biggest fan, if you don’t believe in yourself nobody else will. Failing is also part of growing. Learn from experience and try again. Positivity and doing what you love creates that natural spark that lights the fire within to succeed.”
Alfredo Jones – Alduco (Equatorial Guinea)
“There will be a lot of obstacles on the way. But I never look at failure as failure – I look at it as: ‘What have I learned from what happened – so that next time I can do things better?'”
Phanice Shamalla – Iris Management (Kenya)
“Passion is key. If you don’t love it don’t do it. Business is like having a baby or marriage, so beautiful yet so many challenges. Therefore if you love it, you won’t give up!”
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