fbpx

How A Ghanaian Woman Built A Multimillion Dollar Business Opposing Skin Bleaching

How A Ghanaian Woman Built A Multimillion Dollar Business Opposing Skin Bleaching

Grace Amey-Obeng worked as an aesthetician in Ghana for years before noticing an alarming trend in black beauty: skin bleaching. Amey-Obeng is against this process for two reasons. First, she believes women should embrace their natural appearance. Second, skin bleaching can remove a critical protective layer of skin.

Amey-Obeng took matters into her own hands and built an entire empire around educating women about the harms of skin bleaching. She developed products that fix some of the damage due to bleaching, and trained other women to help heal those who were hurt by the process.

At a time when Ghanaian banks were barely giving out loans, this female entrepreneur grew a $100 business into a $10 million one, all based on countering the effects of skin bleaching.

Here is how she did it:

Source: Bbc.com