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Dropifi: Turning Client Feedback Into Profitable Insight

Dropifi: Turning Client Feedback Into Profitable Insight

Dropifi, a Ghana-based start-up company, offers its clients a unique opportunity to effectively analyze the real sentiments behind the messages they receive in their electronic in-boxes.

Outlined as “neutral” or expressing “enjoyment and elation,” companies thumbing through consumer feedback can better generalize and respond, according to Dropifi’s website.

The company was born in 2011, the brainchild of three graduates from the prestigious Meltwater Entrepreneurial School of Technology. The team, headed by CEO and founder David Osei, developed a smart widget allowing companies to get a better fix on incoming “contact us” messages.

The tool scrutinizes demographics, industry trends, and emotional tones behind the messages, which can in turn help companies better understand and more effectively respond to those customers. Dropifi also integrates into social media platforms so companies can have a broader customer reach. Examining customers’ Facebook or Twitter profiles, Osei said, opens the door to more expansive channels through which customers can be contacted and influenced.

“With this tool, companies generate more business leads, make better business decisions, offer a more personalized and better customer service experience, save time, increase productivity and boost their ROI,” Osei said.

Winning the top prize over 50 other international startup companies, Dropifi took first place in the Global Start-up Open competition in 2012, funded by U.S.-based Kauffmann Foundation. The team traveled to Brazil earlier this year to claim the award and meet David McClure, founder of 500 Startups — a firm which chooses about 60 companies per year to fund and train. McClure’s program zeros in on how to grow businesses and attract investors. Dropifi became the first African company to join the 500 Startups family.

According to Ghana news site myjoyonline, Dropifi launched on publishing platform WordPress and online e-commerce site Shopify late in 2012 and has seen over 8,000 downloads on WordPress, More than 900 Shopify stores are using the Dropifi widget to collect and analyze their incoming messages and leads.

“Five years from now we should have an IPO,” Osei said. “We plan to build a sustainable product that’s going to deliver continuous value to our business. Currently we are focused on the U.S. and international market — the U.S., the U.K., and Canada — but in a couple of years we want to become a leader in Africa.”