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  • 12 Things You Didn’t Know About Africa’s First Startup Unicorn

    Africa Internet Groups rebrands as Jumia Group. Photo - Innov8tiv By Peter Pedroncelli, 6:37 pm AFKI Original

    History was made in 2016 when Africa could finally celebrate its first startup unicorn, with the Africa Internet Group, now known as Jumia Group, being valued at over $1 billion in February last year. In doing so, it became the first privately owned startup to gain unicorn status, joining an elite group of 150 or so companies around the globe. The company is based in Lagos, Nigeria, and operates as a subsidiary of Millicom International Cellular S.A, using a sales approach similar to Amazon.

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