Tag Archives: public relations
public relations: Latest News
Ann Brown, 1:21 am AFKI Original
Nigerian entrepreneur Bukky-Karibi Whyte is the head of successful PR Firm, The Bobby Taylor Company, which she started in North America and decided to relocate to Nigeria. Relocating her company home allowed her to better cater for local clientele, and while she admits to having to work twice as hard to prove herself as a women, she is clearly proving her title as a PR expert.
Dana Sanchez, 6:35 pm
Turning employees into brand ambassadors is an important part of Sechaba Motsieola’s job. He is corporate affairs director for McDonald’s South Africa. McDonald’s, Uber, Sasol Gas, Burson-Marsteller — all are huge multinational companies that do business in Africa, and they’re paying big bucks to make sure that what you think of them is good for business. They sent reps to a recent summit for African PR professionals. Here’s what they talked about.
Claudine Moore, 5:04 am AFKI Original
We live in an age where the sharing and exchange of information seems to happen faster than the speed of light and for African executives in the Public Relations and communication industries this has had a direct impact on the way we do our work. This is especially the case as the interest in our continent across all industries grows and we have to ensure we can compete at the same level and pace as our peers in other parts of the world.
Staff, 8:27 am
In some African countries the media are underdeveloped, and it’s common practice to pay for journalists to attend events. This is problematic for most multinationals, yet it is standard practice. Countries historically reliant on extractive industries are hungry for communications services that help them promote foreign investment, foster enterprise and reach out across the populace to promote innovation.
Staff, 6:05 pm
In Africa, where people use social media to communicate on everything from product reviews to political uprisings, PR firms have had to shake off their one-size-fits-all approach and adapt content to meet the trend influencer as well as the cultural landscapes of these markets.
Makula Dunbar, 10:33 am AFKI Original
Founder and managing director of international public relations firm C. Moore Media, Claudine Moore recently sat down to speak with AFKInsider about her background, involvement in Social Media Week Lagos and Africa’s PR landscape.
Makula Dunbar, 3:13 pm AFKI Original
Founder and managing director of international public relations firm C. Moore Media, Claudine Moore recently sat down to speak with AFKInsider about her background, involvement in Social Media Week Lagos and Africa’s PR landscape. In part two of the interview, Moore talks about opportunities in Africa’s public relations industry as well as PR strategies used on the continent.
Dana Sanchez, 11:17 am
The digital revolution has a “darker” side for businesses, TheNational reports. Facebook and Twitter have become outlets for customer complaints, highlighting problems that were previously the domain of customer relations departments. CEOs are worried. Public relations agencies are the ones dealing with the crises.
- Real Estate