Tag Archives: African Consumers

African Consumers: Latest News

  • MallforAfrica Launches Dedicated Website To Give Africans Direct Access To Millions Of eBay Products

    Digital payments - MallforAfrica is an e-commerce platform that allows Africans to buy online internationally. Photo: MFA By Peter Pedroncelli, 6:26 am

    African e-commerce platform MallforAfrica (MFA) has announced the launch of a new dedicated website for eBay shopping enthusiasts in Africa. Available in Nigeria and Kenya, before a role out to other African countries, the website ebayforafrica.com see the online site extend its relationship with eBay for the benefit of customers in Africa, allowing them to access tens of millions of eBay.com listings directly from the site. African online shoppers will now have unprecedented access to millions more products.

  • Traditional Markets Still Trump Formal Retail Outlets In Africa

    By Dana Sanchez, 12:51 pm AFKI Original

    Large retail supermarkets such as Woolworths and Shoprite are investing heavily in Africa, but traditional markets will continue to dominate consumer choice for a while, says U.S. research group Nielsen. There are more than 550,000 traditional markets in 14 sub-Saharan countries where traditional grocery stores account for half of consumer goods spending.

  • Is Kellogg Too Late To The African Consumer Boom Party?

    By Kevin Mwanza, 12:17 am

    Kellogg, the world’s largest cereal-maker, last week announced that it had partnered with Singapore’s Tolaram Group to expand its business into West Africa with a particular interest in Nigeria’s fast growing consumer market. It joins other global consumer firms like Wal-Mart, Unilever and Diageo that have gone big with their African expansion plans

  • How A Nigerian Woman Built A Successful Fashion House Online

    By Ann Brown, 1:17 am AFKI Original

    When Honey Ogundeyi founded Fashpa her mind was set out to create Nigeria’s leading online fashion retailer–and she did just that. Ogundeyi didn’t know exactly what she was doing. Even after working for a decade as the top online marketer for several renowned tech giants, she still had doubts if she could be successful on her own.

  • International Marketing Expert Bullish On Africa

    By Jeffrey Cavanaugh, 10:58 am AFKI Original

    African mothers have the same aspirations for their children as mothers all over the world, says a U.S. marketing expert. These aspirations can bring huge rewards for companies around the world if they do the hard work of understanding who their potential customers are in Africa. Vijay Mahajanis is a professor at the University of Texas, Austin, and author of the 2008 book, “Africa Rising: How 900 Million African Consumers Offer More Than You Think.” The book has helped some American companies looking to cash in on Africa’s growth story.

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