FNB continue their history of funding sport as a major sponsor of the Springboks. BusinessTech
FNB continue their history of funding sport as a major sponsor of the Springboks. BusinessTech

10 Tech Companies That Are Funding Sport In Africa

By Peter Pedroncelli, 6:40 am AFKI Original

Africa loves sport, and the popularity of numerous top sports such as soccer, rugby and cricket has inevitably attracted tech companies that are interested in funding sport in the form of sponsorship deals to be associated with the various teams, competitions and players. Numerous global and local tech brands benefit from this, while the sports themselves require the finances provided by these deals to survive and thrive.

Athletics: Latest News

  • Wayde Van Niekerk Given World Championship Double Opportunity

    World Championship Double - Wayde van Niekerk - Rio 2016 Olympic Games By Peter Pedroncelli, 2:20 am

    Wayde van Niekerk will have an opportunity to attempt a rare World Championship double, after the International Association of Athletics Federations (IAAF) cleared the way for him to run the 200m and 400m events at the IAAF World Championships, to be held in London between 4-13 August 2017. The development follows a special request made by Athletics South Africa (ASA), after Van Niekerk showed interest in attempting the rare double.

  • Durban Loses Hosting Rights For 2022 Commonwealth Games

    Durban awarded 2022 Commonwealth Games By Peter Pedroncelli, 10:46 am

    South African coastal city Durban will no longer host the 2022 Commonwealth Games in five year’s time, as the city did not meet financial demands levied by the Commonwealth Games Federation. Durban was officially chosen as the host for the 2022 Commonwealth Games at the Federation’s general assembly in New Zealand last year in April. According to the South African government the decision was set to benefit the country’s economy with around $1.49 billion expected to be injected into the country.

  • Usain Bolt Believes That Wayde Van Niekerk Deserved The Laureus Award

    Wayde van Niekerk sets new world record By Peter Pedroncelli, 3:57 am

    German motor racer Nico Rosberg was recognised ahead of South African sprinter Wayde van Niekerk this week in a tight contest for the Breakthrough of the Year award at the Laureus World Sport Awards in Monaco. Pundits and fans of sport are divided regarding whether Rosberg deserved to win it over the other nominees, but the fastest man of all time, Usain Bolt, is in no doubt as to who the recipient should have been.

  • How A Top-Ranked Female Tennis Champ Became An Exercise Entrepreneur In Kenya

    By Kurt Davis Jr., 10:56 am AFKI Original

    Kenya has long been known for fantastic athletes, but not so much for entrepreneurs focused on the business of fitness. Kenya-born Saloni Kantaria Mathur ranked No. 1 in Kenyan women’s tennis and studied law in the U.S. before starting an indoor cycling studio in Nairobi. The Reform brand is unmistakably Kenyan and it’s not your average gym experience. Reform integrates live-streamed performance data tech into classes, bringing the competitive instinct into the workout. Mathur shared with AFKInsider what she learned as a female African fitness entrepreneur.

  • Wayde Van Niekerk Nominated For Laureus Breakthrough Of The Year

    Breakthrough Of The Year for Sprinter Wayde van Niekerk By Peter Pedroncelli, 3:54 am

    South Africa’s world 400m champion sprinter Wayde van Niekerk has been nominated in the Breakthrough of the Year category for the Laureus World Sports Awards. Van Niekerk, who set a new world record of 43.03 seconds to win 400m gold at last year’s Rio Olympic Games, was nominated alongside Ethiopian distance runner Almaz Ayana, Formula One driver Nico Rosberg, the Fiji national rugby sevens team, the Iceland national team and Leicester City.

  • Olympic Medalist Caster Semanya Marries Longtime Love Again: Why You Should Care

    Caster Semanya marries longtime love again By Dana Sanchez, 5:26 pm

    South Africans supported Semenya overwhelmingly on social media with the hashtag #handsoffcaster during the Rio Olympics. She experienced open hostility and protests from other runners who said the race was unfair because they were competing against a man. Semenya was born without ovaries. Instead she has internal testes and testosterone levels three times higher than most women. “If I was a woman 800-meter runner right now, I’d be looking to change careers,” a sports scientist said. SA is the only African country where same-sex marriage is legal.

  • 15 African Sporting Highlights From 2016

    World Championship Double - Wayde van Niekerk - Rio 2016 Olympic Games By Peter Pedroncelli, 3:23 am AFKI Original

    The year 2016 has provided African sports fans with numerous moments to be proud of, with many African Sporting highlights that stand out after reflecting on the year that was. Sport can always be relied upon to lift the spirits of fans, and give everyone something to celebrate, even during difficult times. That is the beauty of sport. We gathered 15 highlights in African sport from the year 2016.

  • Wayde Van Niekerk Humble And Grateful After Bolt Wins Athletics Award

    Wayde van Niekerk celebrates win in Rio By Peter Pedroncelli, 6:26 am

    South African Wayde van Niekerk said that he was delighted with his 2016 season, after being shortlisted among the finalists for the International Association of Athletics Federations Male World Athlete of the Year award. The accolade was given to Jamaican sprinter Usain Bolt at a gala function in Monaco by the athletics world body.

  • South Africa Reaffirms Commitment To Host 2022 Commonwealth Games

    Durban awarded 2022 Commonwealth Games By Peter Pedroncelli, 4:05 am

    South Africa has reaffirmed their commitment to hosting the 2022 Commonwealth Games in the coastal city of Durban, despite failing to adhere to certain key deadlines this week. Durban was officially chosen as the host for the 2022 Commonwealth Games at the Federation’s general assembly in New Zealand this April.

  • Team South Africa Delivers Ultra-Marathon Gold At World Championships

    Ultra-marathon - South African elite runner Bongmusa Mthembu wins a race. Photo: The Citizen By Peter Pedroncelli, 4:44 am AFKI Original

    The South African ultra-marathon team was on fire this past weekend, as Bongumusa Mthembu secured a second place finish overall, allowing the South Africans to triumph in the team standings at the IAU 100km World Championships in Los Alcazares, Spain on Sunday.

More Headlines