African mens fashion
Siyabonga Beyile is The Threaded Man. Photo: Youtube

How The Threaded Man Built An Online Fashion Destination For African Men

By Ann Brown, 1:00 am AFKI Original

Siyabonga Beyile gives his mom the credit for inspiring the name of his business, The Threaded Man. The South African business started as a blog and evolved into an online mens fashion destination and consultancy. “She used to call me ‘Umfana Othungiweyo’ in Zulu which translates to ‘The Threaded Man,'” Beyile told AFKINsider. “It is the concept that you are not just ‘threaded’ through the clothes you wear but also how you carry yourself.” Major brands such as H&M reach out to Beyile for advice on how to market to the African millennial.

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