Naspers competes with Netflix in Europe
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Naspers Competes With Netflix In Europe By Offering Hyper-Local, Original Content

By Dana Sanchez, 11:07 am AFKI Original

South African media giant Naspers is launching its 18-month-old internet TV service ShowMax in Poland. It plans to provide hyper-local content and original productions rather than trying to compete with expensive shows designed to appeal to audiences worldwide. It’s competing with the much older, bigger, more established U.S. firm Netflix, which launched in 1998. Netflix is also commissioning original content, but it has an overseas problem, one commentator said. “It just doesn’t have the amount of local content that some of the (streaming and pay TV) competitors have.”

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