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ShowMax Growth Shows African Video On Demand Can Go Global

By Tom Jackson, 12:09 pm AFKI Original

ShowMax’s European launch is proof that its hyper-local video-on-demand concept, pioneered in Africa, has wider application, says ShowMax Africa head Chris Savides. The cost of mobile data may be the biggest factor affecting the uptake of subscription video-on-demand on the continent. A number of services have tried and failed. It’s not an easy business because it’s not just about the technology, but also about understanding customer needs and content. “It may be that your niche isn’t the type of content but how you deliver that content in a way nobody else is doing,” Savides told AFKInsider.

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