From Quartz/Written by Manu Balachandran

Lately, an unusual and lucrative business opportunity has been created in Africa for Indian beauty and wellness companies—human hair.

Indian hair, renowned for its strength and texture, has become a sought-after commodity in Africa, where it is sold as wigs or extensions. The demand is such that it has encouraged many Indian companies to not only weave hair export into their global strategy, but also to invest in hair care business in the continent itself.

Godrej Consumer Products India announced its plans to acquire the South Africa-based hair extension company Friska hair for an undisclosed amount.

Read more at Quartz