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New Egyptian Campaign Aims To Improve Islam’s Image

New Egyptian Campaign Aims To Improve Islam’s Image

Egypt wants to improve the global image of Islam and it government-run religious body, Dar Al-Ifta, has launched an international campaign to improve the image of Islam and the Prophet Mohammed in Europe and other parts of the world.

According to a statement on its Facebook page, the body which is also responsible for issuing fatwas, said it wants to “correct the distorted view” of Islam as a religion of peace and progress.

“The institute posted an introduction video and created the Twitter hashtag #paymercy4ward to kick off the campaign which will include sermons and articles in different languages,” reports Star Africa.

The campaign’s debut was done to coincide with the run-up to Prophet Mohamed’s birthday and is in response to what Dar Al-Ifta described in its statement as “rising anti-Islam campaigns” and “mistaken associations” between the religion and extremist groups.