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Swis SMEs Excited About Business Opportunities In Africa

Swis SMEs Excited About Business Opportunities In Africa

From How We Made It In Africa

Swiss small and medium enterprises (SMEs) are realizing Africa is the last ‘frontier’, and are excited about the significant business opportunities the region has to offer. At the same time they recognize the potential risks and challenges, and are unsure how exactly to enter the market.

This is how Charles Brewer, managing director of DHL Express for sub-Saharan Africa, describes the general feeling of Swiss SMEs that attended a recent Africa business conference in Zurich. Brewer also delivered a presentation at the event.

During his talk, Brewer painted an honest picture of the continent’s business environment – highlighting the numerous opportunities and how companies have navigated the many unique challenges the continent presents, whilst not shying away from the hurdles foreign companies can expect to encounter.

 

Written by Jaco Maritz/Read more at How We Made It In Africa