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French Fertilizer Firm Targets East Africa’s Commercial Farmers

French Fertilizer Firm Targets East Africa’s Commercial Farmers

From How We Made It In Africa

More than 400,000 people in the oil rich Turkana region are facing starvation as Kenya battles with yet another bout of food shortages. Over-dependence on rain-fed agriculture and poor farming and storage methods are partly to blame for the nation’s food security challenges.

A recent joint report by FAO and Kenya’s Agriculture Ministry revealed that continuous use of fertilisers such as DAP (Diammonium phosphate) has resulted in reduced soil pH and declining productivity.

Kenya relies on imported fertilizers and farmers often complain of shortages and delays in arrival which affect their yields.

French fertilizer manufacturer Roullier Group has opened a regional office in Nairobi to tap into the market as scientists and farmers shift attention to alternative fertilisers. Timac Agro Kenya, a subsidiary of Roullier, set up shop in Nairobi late last year and is set to begin selling its premium fertiliser brands in March.

Wamae Mwangi, country general manager of Timac Agro, said Kenya offers a big opportunity for Roullier.

“Kenya is one of the largest fertiliser markets in Africa. In sub-Saharan Africa, Kenya is number two [in fertiliser consumption] after South Africa. In terms of overall tonnage, Kenya is doing over 500,000 metric tons of fertiliser [annually]… it is a big market.”

Roullier Group, one of the largest suppliers of fertiliser in the world, began operations in Africa towards the end of 2013 and opened offices in Senegal and  Côte d’Ivoire.

“Before the war, Ivory Coast was one of the jewels of West Africa. They are now restructuring, it has a very well educated population, very good infrastructure in place and, of course, with the dividends of peace, it’s easy to pick up in Ivory Coast. If you are not in Ivory Coast, you are not in West Africa.”

Timac Agro will sell a range of products including its Duopac brand for cereals such as barley, wheat and sorghum, as well as Locastart for short-term crops like maize, vegetables, potatoes and beans.

Written by Dinfin Mulupi | Read more at How We Made It In Africa