Voice of America recently interviewed Jumia co-founder Raphael Afaedor and managing director Tunde Kehinde analyzing their success within Nigeria’s up-and-coming e-commerce market. Glitches in internet and phone service along with cyber threats are problems that have the potential to paralyze such a business, however, Jumia and others have found ways around them. Offering pay-on-delivery and trusting that tech savvy shoppers will find the online retail experience convenient has began to pay off.

“Recruiting the initial team was tough and getting suppliers to trust us because everyone — customers and suppliers — are skeptical about anything online in this part of the world, Kehinde said in the video.