From Travel Daily News.

Travel wholesaler GTA hopes to double its business in Algeria and expand across Africa with a new sales agent agreement with Air Plus Tourisme.

The decision advances GTA’s strategy to grow where the future is in markets with rising consumer demand for domestic and outbound travel, according to a report in Travel Daily News.

“Africa is still an emerging destination but its close trade and economic relationships with the Middle East and Asia mean its potential is rising fast,” said GTA CEO Ivan Walter. GTA staff has insight into different, sometimes sensitive, markets, he said.

GTA recently partnered with Nigerian sales agent Tour Brokers, which is already seeing results due to new hotels opening, according to the report. Radisson Blu, Four Points by Sheraton and Ibis have opened in Lagos. Hilton, Accor and IHG have hotels under construction or in planning.

“Africa’s hotels and providers of destination services are confident that we will bring them customers from around the world, while travel agents and tour operators know we have inventory that suits African visitors travelling within their own region and abroad,” Walter said.

GTA has 86 offices around the world.

Read more at Travel Daily News.