From How We Made It In Africa.

Despite economic growth and optimism in Africa, perceptions vary greatly between global business leaders doing business in Africa and those who have not yet invested there, according to the the Ernst & Young Africa Attractiveness Survey 2013.

Those who have not invested in Africa seem unmoved by the optimism and growth on the continent, and continue to view it negatively after decades of Africa being branded a continent of disease, war, corruption and poverty, according to a report in How We Made It In Africa.

More than 500 global business leaders were surveyed about their views on the potential of the African market.

Among those not vested in Africa, 47 percent said they thought Africa’s attractiveness will improve over the next three years, and they ranked Africa as the least attractive investment destination in the world, according to the report.

Those with established businesses in Africa were overwhelmingly positive, saying they understand the real, rather than the perceived, operational risks; have experienced the progress made; and see opportunities for growth.

Read more at How We Made It In Africa.