African e-commerce platform MallforAfrica and global e-commerce market leader eBay have announced a development that builds on their existing partnership to enable the sale of African handmade goods to U.S. customers.
MallforAfrica and eBay will now provide Africans in Nigeria, Kenya, Ghana, South Africa, and Rwanda with a new platform to sell their unique artisan products into the U.S., according to ITWebAfrica.
Founded in 2011, MallforAfrica enables Africans to purchase products from more than 200 U.S. and British online retailers through their e-commerce platform, staying true to their slogan, “shop global, pickup local”.
MallforAfrica and eBay began their partnership in 2016 with the launch of the eBay ‘Powered by Mall For Africa’ app in Nigeria, Kenya, Ghana, and South Africa, according to Tech Crunch.
This new development allows Africans to sell their products to U.S. customers.
The products will be listed on the MallforAfrica store on eBay.com, with product categories such as fashion, art & collectibles, jewelry, and clothing.
New categories and additional African markets will be added to the platform in the months to come, according to Fortune.
MallforAfrica CEO Chris Folayan expressed his excitement at the new development.
“We couldn’t be more pleased with extending our partnership with eBay as we empower, expose, and positively affect thousands of hard-working artisans while making it convenient for U.S. shoppers to purchase African made products that would otherwise be unavailable to them,” said Folayan, according to TechBox.
“As someone who grew up in Africa, became an entrepreneur, and who currently does business in Africa, I know first-hand the importance of cross-border trade and having the opportunity to expand a business internationally,” he added.
The internet’s contribution to Africa’s gross domestic product could rise to 10 percent, or $300 billion, by 2025, according to a report by consultants McKinsey’s & Company.