12 Things You Didn’t Know About Africa’s First Startup Unicorn

By Peter Pedroncelli AFKI Original Published: August 10, 2017, 6:37 pm
Africa Internet Groups rebrands as Jumia Group. Photo - Innov8tiv

Africa Internet Groups rebrands as Jumia Group. Photo – Innov8tiv

Founded on a passion for improving people’s lives

Jumia Group was founded in 2012 on the basis of the belief that the internet can improve people’s lives in Africa by tackling the challenges that people face every day and connecting like-minded people with tech solutions to issues such as poor infrastructure, expensive products and lack of access to choice.

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