12 Things You Didn’t Know About Africa’s First Startup Unicorn

By Peter Pedroncelli AFKI Original Published: August 10, 2017, 6:37 pm
tech startups

Jumia is a well-known African e-commerce platform. Image: techmoran.com

Rebranding e-commerce startups under Jumia

The company with pan-African operations decided that a rebranding was in order for the e-commerce section of the business, which was renamed to Jumia Group. In addition to the original Jumia, an online shopping destination for electronics and fashion, other parts of the business were renamed to Jumia Market, Jumia Travel, and Jumia Food to name a few.

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