12 Things You Didn’t Know About Africa’s First Startup Unicorn
Rebranding e-commerce startups under Jumia
The company with pan-African operations decided that a rebranding was in order for the e-commerce section of the business, which was renamed to Jumia Group. In addition to the original Jumia, an online shopping destination for electronics and fashion, other parts of the business were renamed to Jumia Market, Jumia Travel, and Jumia Food to name a few.
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