12 Things You Didn’t Know About Africa’s First Startup Unicorn

By Peter Pedroncelli AFKI Original Published: August 10, 2017, 6:37 pm

Jovago was renamed Jumia Travel, in line with the business’ rebranding. Photo: Jumia

Diversified across sectors

The secret to successful growth for Jumia Group has involved diversifying across numerous sectors. The business operates in sectors that include online retail, food ordering platforms, online marketplaces, real estate marketplaces, vehicle marketplaces, taxi hailing, online travel agencies, and P2P lending marketplaces.

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