12 Things You Didn’t Know About Africa’s First Startup Unicorn

By Peter Pedroncelli AFKI Original Published: August 10, 2017, 6:37 pm
Nigerian e-commerce - cashless e-commerce

A Jumia worker prepares to make delivereries in Lagos, Nigeria. Photo: Pius Utomi Ekpei/AFP/Getty

Africa’s e-commerce leader

Jumia Group was founded in 2012, and in five short years it has gone from startup to unicorn, and is now the leading e-commerce group in Africa. The continental juggernaut holds investments within over 10 e-commerce sites across the continent.

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