12 Things You Didn’t Know About Africa’s First Startup Unicorn

By Peter Pedroncelli AFKI Original Published: August 10, 2017, 6:37 pm

Jumia has done well, and it can continue to grow. Photo – Jumia

Impressive valuation and bright future

A valuation of over $1 billion is impressive considering the mainly middle-class population in Africa and the significant regulatory, logistical, and infrastructural challenges present on the continent, but it is important to remember that growing internet penetration and e-commerce trends in Africa bode well for Jumia Group in years to come.

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