For months, photos and videos of SUVs catching fire on South African highways or at intersections made their way onto social media.

At least 39 vehicles caught fire and one person died before U.S. car manufacturer Ford agreed in January to recall the 2014 Kuga model in South Africa.

In the U.S., Ford recalled an almost identical model — the Ford Escape — with the same fire risks before any injuries occurred.

The 2014 model family SUV would spontaneously combust, often in the front of the vehicle.

From Quartz. Story by Lynsey Chutel

In the U.S., Ford recalled 400,000 Ford Escape and Mercury Mariner model cars in October 2016 due to a fuel leak before fires or similar incidents were reported.

The Ford Escape is nearly identical to the Ford Kuga, sold in South Africa, Europe and Australia.

Ford announced the South African recall on Jan. 16, saying 4,566 vehicles built between December 2012 and February 2014 were affected by engine overheating which may lead to fires.

South African Ford drivers began a campaign to bring awareness to their exploding vehicles. The campaign was spearheaded by the family of a man who burned to death in his Ford Kuga in December 2015. Reshall Jimmy, 33, was burned beyond recognition when his car exploded.

Jimmy’s family point to two forensic reports, one by police and the other by an independent investigator, which indicate that the fire was caused by an electrical fault.

Ford South Africa has denied that the 33-year-old’s death had anything to do with their car. The car manufacturer said it is still investigating the incident that led to the death.

Other owners of burned Kugas say Ford has not complied with requests for reports on incidents that nearly cost their lives. At least 30 owners are planning a class action lawsuit.

When a TV journalist grilled Ford South Africa CEO Jeff Nemeth over the different treatment of South African and American incidents, Nemeth said that his company was doing the best they could.

Read more at Quartz.