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Opinion: Lacking Media Coverage, Russia Struggles To Regain Influence In Africa

Opinion: Lacking Media Coverage, Russia Struggles To Regain Influence In Africa

From Russia Beyond The Headlines. Story by Kester Kenn Klomegah, an independent research writer on Russia-African affairs.

Russia has more than 40 full-fledged diplomatic representations in Africa and special trade missions to help facilitate trade and investment in a number of African countries. Despite this, economic engagement has faced difficulties over the years.

For more than two decades, Russia has been trying to regain its Soviet-era economic influence in Africa, but such efforts have regularly hit stumbling blocks. Policy experts and Russian authorities attribute this to inadequate knowledge of investment and economic possibilities in the continent.

“We cannot deny that Russian business structures have insufficient knowledge of Africa, its requirements, and other parameters,” said Irina Abramova, newly appointed director of the Institute for African Studies under the Russian Academy of Sciences. “On the other hand, Africans are poorly informed about the possibilities of Russian partnership.”

Keir Giles, an associate fellow on the Russia and Eurasia Program at Chatham House, London, said lack of knowledge about investment opportunities was not the only factor holding back economic engagement. “There are whole sectors of the economy where Russia is simply irrelevant – to take the most obvious example, consumer goods – and so their engagement will always be dwarfed by China,” he wrote.

“The only exceptions are the traditional strengths of Russia (and the Soviet Union before it) – infrastructure, raw materials and energy. In effect, the lack of engagement is partly a consequence of the failure to develop and diversify since the end of the Soviet Union that is a fundamental challenge to the Russian economy,” the research associate wrote.

Scaled-down African presence

Giles added that the “economic collapse at the end of the Soviet Union affected Moscow’s engagement with Africa along with other regions. While Russia was finding its new place in the world, diplomatic representations abroad were cut back harshly and resources focused on those countries seen as essential.”

As a result, Russian expertise and engagement with Africa entered a hiatus, at exactly the same time as China started rapidly to increase investment and presence. Moscow’s recent efforts seek to redress this and catch up.

“The practical span of Russian companies’ business operations in Africa falls far below our export capabilities,” said Russian Deputy Foreign Minister Mikhail Bogdanov said in a speech at a session of the Urals-Africa Economic Forum in Yekaterinburg in 2013.

Lack of media coverage

For the past years, only a few of Russia’s initiatives aimed at reviving economic cooperation have been made public.

“The Russian media writes very little about Africa, what is going on there, what are the social and political dynamics in different parts of the continent,” said Fyodor Lukyanov, editor-in-chief of the journal Russia in Global Affairs. “The media and NGOs should make big efforts to increase the level of mutual knowledge, which can stimulate interest for each other and lead to increased economic interaction as well.” Lukyanov is a member of the State Council on Foreign and Defense Policy.

Africans are poorly informed about the possibilities of Russian partnership.

The Russian Foreign Ministry could be blamed for its failure to grant media accreditation to at least a few African journalists to work in Russia. Most often, African political leaders and corporate business directors have to depend on western media reports about developments in Russia.

Prioritizing Africa

“Until recently, Africa was poorly represented in macro-economic forecasting and research, especially in terms of Russian-African relations,” wrote Professor Aleksei Vasiliev and Evgeny Korendiasov from the Russian Academy of Sciences, Institute of African Studies.

Vasiliev is a former presidential envoy to African countries and Korendiasov, a former Russian ambassador to Mali and Burkina Faso. They authored an article published in June 2013 that said Russia has officially declared promoting relations with Africa a priority goal.

However, assurances made by Russian officials that Africa is “in the mainstream of Russia’s foreign policy” have not been substantiated, and the development of relations between Russia and Africa has so far been nothing to boast about.

Moscow’s long term goals include developing investment cooperation with African countries, widening the presence of Russian companies in the African markets through increased deliveries of industrial and food products, and enhancing Russian participation in driving the economic development of Africa. At the same time, Russia needs to look at simplifying access to its market for African countries.

Read more at Russia Beyond The Headlines.