Hilton Worldwide plans to double the number of hotels it has across Africa in an expansion strategy aimed at creating a presence in all major cities on the continent.
The global luxury hotel chain company sees Africa as a key region for growth and plans to double the 38 properties it currently owns across the continent to 76, Travel Market reported.
In January Hilton opened a 194-room property in Chad. The hotel offers a scenic view of the Chari River and is located near tourist attractions like the National Museum, central market, and Avenue Charles de Gaulle.
It also unveiled a new 199-roomed hotel in Alexandria, Egypt, in March, cementing its position at the leading international hotel in the North African country, hospitalitynet reported.
Hilton’s vice president of development for Africa Michael Cooper said they plan to open their first property in Botswana next year; an upscale-yet-affordable Hilton Garden Inn property that will be the first in a series of new hotels the company will debut over the next several years.
The hotel chain has also invested $42 million in the Awassa Resort & Spa in Ethiopia. It’s expected to open in 2020.
“There is no one place called Africa; Africa (has) 54 countries. And they each deserve individual attention,” Cooper told Travel Report.
“We’re working our way up the map.”
US-based Hilton will also open a property in Nigeria in the next few months under its Curio Hotel Collection.
The Legend Hotel will be located within the boundaries of Lagos Murtala Muhammed International Airport, with 54 guest rooms, including eight suites, and three upscale dining options.
According to a Reuters report, Waldorf Astoria hotels owner Hilton Worldwide Holdings plan to spin off most of its real estate assets into a real estate investment trust, joining a list of companies turning to the tax-efficient structure to maximize shareholder returns.