In just two years Jovago.com has managed to become Africa’s largest hotel booking service company and now is eyeing the Asian market, one of the startup’s founding members told AFKInsider in an interview on Monday.

Estelle Verdier-Watine, Jovago’s Eastern and Southern Africa managing director, said the firm, which has over 25,000 hotels in Africa listed on its booking website, was now “Everywhere” it wants to be on the continent and was looking to expand.

“We’ve started operation in Asia. We’ve started with Pakistan, Bangladesh and Myanmar,” Verdier-Watine said.

Jovago was founded by Africa Internet Group in 2013, a consortium that’s behind several other African internet startups including Lamudi, Hello Foods, Easy Taxi and Jumia. Jovago is also backed by regional telecoms firms MTN and Millicom.

The company operates in 10 African countries and has about 400 employees across the continent.

Africa’s hotel industry is waking up to online bookings as more and more people connect to the internet using their smartphones. This has seen several internet based booking companies, such as Hotels.ng in West Africa, SleepOut and Jovago, spring up to capture this opportunity.

There is however still challenges getting customers to trust online businesses and getting payments from them since most transactions in many African countries, apart from East Africa where there is a well developed mobile money transfer system,  are mostly cash-based.

Verdier-Watine told AFKInsider that Jovago was seriously looking at entering the plane ticketing services business, but that will have to wait until the company has exhaustively covered the hotels booking markets, where she says they are targeting the budget travelers looking for cheap accommodation.

“Plane ticketing is something we’ve been thinking a lot about. It’s very complex, so we don’t want to rush into it.”